WHY YOUR BUSINESS IS BETTER OF USING SALES MAN TRACKING SOFTWARE
It is a fairly well established fact that a successful
lead generation strategy and increasing the number of leads that enter your
sales pipeline can have a positive impact on sales. The question is, what to do
with all the leads in your sales funnel?
If you have defined your sales funnel,
then you know the different stages to guide your lead through to convert a raw
lead to a prospect to actual sales and finally to a returning customer.
Filling up the top of the funnel is good news to your
business, but at the same time, it is important to focus on the number of leads
at each stage.
Yes, I’m talking about sales tracking throughout the
various sales pipeline stages. An efficient sales process
is one where the manager is always in the know of which stage a lead is on, how
long has it been in the sales pipeline and which sales team member is working
on which lead. http://starisales.com/Account
Sales Forecasting
Pipeline tracking is vital to coming up with an overall
sales forecast. You need to know the estimated value of your sales pipeline –
this involves quickly filtering out the unlikely leads, focusing on prospective
customers and evaluating the potential size of the deal.
Sales forecasting is important to help you set well
defined goals for your sales team, identify the causes for
shortfall, if any, and plan ahead for the future.
Streamline Your Sales Process
Tracking the status of leads as you guide them step by
step through the various stages of the sales pipeline helps your sales process
to become more efficient and organized. You can identify and remove those leads
that are unlikely to become prospective sales and focus on actual prospects
instead.
You can also identify where in the sales
funnel leads are getting stuck and take measures for corrective action by
examining why they are taking time to move from one sales pipeline stage to
another.
Measure the Results of Campaigns
Say, you’ve just launched an offline
promotional campaign offering a 20% discount coupon. You’ve also invested in
online advertising with Google Adwords. Your sales has spiked, but, how do you
know which campaign worked better for you?
It doesn’t make sense to blindly spend on any
promotional campaign without measuring how much impact it had when it comes to
improving your bottom line. To know the kind of value or return you are getting
for your investment you have to start tracking sales leads. http://starisales.com/Account
Boost Sales Team Performance
Sales tracking enables you to know which of
your employees are working on which leads and to measure their performance at
different levels. This could spur healthy competition and boost morale when
high performers are recognized and appreciated.
Customer Retention
By monitoring sales progress in a systematic
manner you are unlikely to miss responding to a customer query or feedback.
Satisfied customers help spread the word with positive feedback and eventually
come back to for repeat business.
We can all agree that sales tracking is an
important part of the sales process resulting in significant gains for both -
profitability and productivity. So the question isn’t about whether to track
leads or not, the question is ‘what is the best way to do so?’
Advantages
of Using Sales Tracking Software
If you’re still using Excel spreadsheets for
sales tracking then you really need to stop and consider using an automated
sales tracking software. Here are some of the ways in which sales tracking
software trumps Excel templates:
Ease of use
Excel spreadsheets are cumbersome to use and
involve many manual operations such as setting complex formulae for calculations
and jumping between multiple sheets to find the information you need.
A sales tracking software automates this
process and breaks down the metrics that you need on a sales dashboard
so that you are always on top of your sales operations. Your numbers are
updated automatically without you having to worry about altering complex
calculations.
The time saved by a sales management software
can be better utilized towards closing deals and making customers happy.
Efficient data management
Data collection is so much easier when you
have a software that tracks sales. Rather than typing out contacts yourself,
you can just import contacts from your email account or automatically generate
leads from users filling out forms on your website.
Managing data is a breeze thanks to the cloud sync offered
by a capable online lead tracking software. You can easily move contacts from
one place to another according to their status in the sales funnel and thus get
rid of copy pasting across multiple spreadsheets.
Accessibility
Many online sales tracking tools today are
cloud based so they are accessible from anywhere as compared to your excel
template which is more likely to be stored on your computer’s hard drive. So
you and your sales team can enter updates from wherever you are and from
multiple devices.
This kind of on-the-go functionality is the
USP of online sales software that makes it extremely popular for businesses
especially when there is a lot of travel involved. http://starisales.com/Account
Better Customer Service
Using a sales pipeline tracking tool helps
you to better serve your customers by providing the right information, ensure
prompt follow ups, communicate promotions or discount to help move your leads
to the next stage of the pipeline towards realizing the sale.
An automated process will help you
systematically track customer queries or feedback so that you can respond
faster and making a very positive impact when it comes to customer retention.
In modern day sales CRM systems, sales tracking has now become an integral
part.
Enhanced Team Collaboration and Communication
Since the tracking tool is accessible online,
multiple sales personnel will have access to the data and be able to make
updates and share information regularly and from multiple locations.
This improved communication flow can help the team work
more productively by avoiding overlap and clearly defining responsibilities. There won’t be any
confusion as to who is working on which lead and at what stage anymore
Some tools will allow you to generate and
access sales reports as well for quick analysis of the progress. These sales
reports offer valuable insights to identify the strengths and weaknesses of
your business. This allows the sales team to work as a more cohesive and
efficient unit for better results.
Conclusion
Ensure that you have
well defined criteria to classify your contacts in order to accurately
determine the stage of the sales funnel that the leads are in. Unclear
definitions can lead to misclassification ending up cluttering the sales
pipeline for everyone.
Also make sure that
your entire team is dedicated to the cause of lead tracking by making regular
updates and sharing relevant information in a timely manner. It might take a
bit of motivation from a manager to get this going.
A systematic and
automated sales tracking solution is often the ticket to ensuring that all
stakeholders are committed to lead tracking and management. The upside is that
it won’t cost you much to sign up for a sales management software because many
of them offer generous freemium plans. http://starisales.com/Account
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