Current Trends And Future Prospects Of The Mobile App Market

Current Trends And Future Prospects Of The Mobile App Market The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed , and the number of mobile apps in the market has hit new heights. The revenue generated by the global mobile app industry has skyrocketed. Hybrid monetization models, such as in-app ads and in-app purchases, are quickly gaining popularity in the business world. Most studies show that in-app advertising is set to be a key driver of mobile growth over the coming years The Mobile App Market Still Has A Lot Of Room To Grow App Annie reports that in 2015, the mobile app industry generated a whopping $41.1 billion in gross annual revenue and that this figure will rise to $50.9 billion. Gross annual revenue is projected to exceed $189 billion by 2020, according to Statista . Though the figures differ somewhat betwe...